Post by ivykhan885 on Mar 5, 2024 5:59:10 GMT
Did you know that each person on average sees around 1700 banner ads per month? If this seems like an impressive number to you, but the data is real and was calculated by Marketo, you can well imagine why a personalized marketing approach is not only appreciated by users, but is also truly effective for businesses even in B2B. We talk about it in this article, with some specifics relating to: how to obtain valuable information on prospects how to personalize marketing messages Personalized Marketing: How to Gain Valuable Prospect Insights Personalized marketing is a strategy based on a type of one-to-one communication between a company and customers (both potential and existing). To create messages tailored to the needs, doubts and preferences of prospects, you must first know them. Let's see how to do it in the next lines.
Download the ebook How is this data obtained? With the support of technology, of course! These are not sophisticated tools for users, on the contrary, marketing platforms are increasingly user-friendly, but the innovations are all in the ability to intercept and collect data on visitors to the site and social networks. Some Australia Telegram Number Data examples? From Facebook it is possible to obtain information regarding geographic location chronological age family situation preferences and interests Through a lead generation strategy, however, by precisely positioning calls to action on the company website , visitors are offered the answers they are looking for, leading them to a landing page. From here, to obtain downloadable content, access to an offer or register for an event, for example, the user is invited to fill out a form with their data, finalizing the conversion into leads.
The difference compared to a banner? Conversion into leads is more immediate and effective, because the user has the impression that the offer is tailor-made for his business needs, he trusts the company offering it and is inclined to share some contact information . This type of personalization allows marketers to raise the quality of the business leads generated and attract even more traffic from interested potential customers. The advantages of personalized marketing A strategy created tailor-made for each category of customer and prospect allows you to offer a unique experience, based on personal and personalized interactions. Here are some useful statistics to understand the potential of personalized marketing: 98 % of marketers are convinced of the impact of personalization in moving prospects along the buying process ; 87 % of marketers who personalize messages obtain concrete and measurable results ; 55 % of marketers fear not having enough data and tools to create.
Download the ebook How is this data obtained? With the support of technology, of course! These are not sophisticated tools for users, on the contrary, marketing platforms are increasingly user-friendly, but the innovations are all in the ability to intercept and collect data on visitors to the site and social networks. Some Australia Telegram Number Data examples? From Facebook it is possible to obtain information regarding geographic location chronological age family situation preferences and interests Through a lead generation strategy, however, by precisely positioning calls to action on the company website , visitors are offered the answers they are looking for, leading them to a landing page. From here, to obtain downloadable content, access to an offer or register for an event, for example, the user is invited to fill out a form with their data, finalizing the conversion into leads.
The difference compared to a banner? Conversion into leads is more immediate and effective, because the user has the impression that the offer is tailor-made for his business needs, he trusts the company offering it and is inclined to share some contact information . This type of personalization allows marketers to raise the quality of the business leads generated and attract even more traffic from interested potential customers. The advantages of personalized marketing A strategy created tailor-made for each category of customer and prospect allows you to offer a unique experience, based on personal and personalized interactions. Here are some useful statistics to understand the potential of personalized marketing: 98 % of marketers are convinced of the impact of personalization in moving prospects along the buying process ; 87 % of marketers who personalize messages obtain concrete and measurable results ; 55 % of marketers fear not having enough data and tools to create.