Post by account_disabled on Feb 27, 2024 6:50:11 GMT
Increasing the profitability of advertising campaigns is an important task, especially in those business areas that know money. Every business has its own difficulties, its own peculiarities, which must be taken into account, and most often - even before the start. In this article, we will consider the main ideas that will help increase the profitability of contextual advertising in Google Ads for the banking and financial sector, make advertising more effective, and the result - predictable. 1. Development of landing pages for advertising Working with the site and its usability, filling it with quality content, optimizing all elements is a whole art and is not directly related to the setting of contextual advertising for the banking and financial sector, but has a direct impact on it.
No matter how well the structure of the advertising account is implemented, no matter how appropriate the keywords are selected and the text and graphic EL Salvador Mobile Number List ads are not optimized, all this will not matter if the user gets "in the wrong place" by clicking on the advertisement. When we talk about the development of landing pages for advertising, we do not mean design or software solutions (although they are also very important), and not even the loading speed of the landing page and the site as a whole. The most important thing in contextual advertising is the relevance of the landing page to the ad and the user's key query. If you set up an ad based on the request "loan for an apartment", then you need to lead the user to a page with detailed information about this banking service (a frequent mistake is to lead users to the main page or the general credit section).
And if requests from the "deposits" group are selected for contextual advertising of the banking and financial sector, then a page or section with relevant information must be selected as the target URL. Moreover, if the ads refer to special programs, promotions, or discounts, then the landing page for such ads should also contain this information. With this approach, the profitability of Google Ads contextual advertising will be significantly higher. 2. Correct setting and tracking of bank system conversions Setting up Google Analytics, and setting up conversion tracking in it, is something without which you should not even run contextual advertising in Google Ads. Moreover, in order to obtain a complete picture of the profitability of its advertising campaigns, the bank needs to set up tracking of all conversion actions, namely: filling out application forms on the website (on all pages.
No matter how well the structure of the advertising account is implemented, no matter how appropriate the keywords are selected and the text and graphic EL Salvador Mobile Number List ads are not optimized, all this will not matter if the user gets "in the wrong place" by clicking on the advertisement. When we talk about the development of landing pages for advertising, we do not mean design or software solutions (although they are also very important), and not even the loading speed of the landing page and the site as a whole. The most important thing in contextual advertising is the relevance of the landing page to the ad and the user's key query. If you set up an ad based on the request "loan for an apartment", then you need to lead the user to a page with detailed information about this banking service (a frequent mistake is to lead users to the main page or the general credit section).
And if requests from the "deposits" group are selected for contextual advertising of the banking and financial sector, then a page or section with relevant information must be selected as the target URL. Moreover, if the ads refer to special programs, promotions, or discounts, then the landing page for such ads should also contain this information. With this approach, the profitability of Google Ads contextual advertising will be significantly higher. 2. Correct setting and tracking of bank system conversions Setting up Google Analytics, and setting up conversion tracking in it, is something without which you should not even run contextual advertising in Google Ads. Moreover, in order to obtain a complete picture of the profitability of its advertising campaigns, the bank needs to set up tracking of all conversion actions, namely: filling out application forms on the website (on all pages.