Post by account_disabled on Dec 27, 2023 5:10:56 GMT
Miguel Ángel Furones, Francisco José González and Agustín Medina , former presidents of the Spanish Association of Advertising Agencies, Fernando Herrero , former president of the Advertising Academy, and Juan Ramón Plana , former director of the Spanish Association of Advertisers, have joined together to form Presidentex , a senior thinking think tank that was born as a response to an increasingly complex reality. If you do not display the embedded video correctly, click here . Five great leaders in the advertising sector in Spain join forces to share the result of so many years of experience that accompany them in a collective think tank at the service of advertisers, media and advertising agencies .
This morning the Presidentex presentation event took place , to which MarketingDirecto.com did not hesitate to attend to learn first-hand the details of the project and support the advertising Phone Number List industry. The five professionals, who competed for decades, present an innovative space for reflection to face the changes that brands, the communication sector and business strategy now face. This is Presidentex's proposal: share a few hours with the "client" to discuss one or more topics that do not need to be predetermined. From there, an open dialogue is established in which everyone participates without their opinions necessarily having to be similar. The objective of these meetings, they explain, is not to reach conclusions, but to "expand the possibilities in little explored areas .
This think tank proposes "to delve into the uncertainty of the present without the formality required by executive positions, the conditions of a position or strictly individual convictions." Presidentex, an advertising think tank «The immediate future, which is already emerging in a hurry, cannot be approached with the certainties of the past, but nor from the naive pretension that the world begins today. Only by combining past and present, and approaching their understanding from collective intelligence, can we open new routes with realistic imagination . A combination that is always complex, but also essential if we want this future to not take us by surprise," says Agustín Medina .
This morning the Presidentex presentation event took place , to which MarketingDirecto.com did not hesitate to attend to learn first-hand the details of the project and support the advertising Phone Number List industry. The five professionals, who competed for decades, present an innovative space for reflection to face the changes that brands, the communication sector and business strategy now face. This is Presidentex's proposal: share a few hours with the "client" to discuss one or more topics that do not need to be predetermined. From there, an open dialogue is established in which everyone participates without their opinions necessarily having to be similar. The objective of these meetings, they explain, is not to reach conclusions, but to "expand the possibilities in little explored areas .
This think tank proposes "to delve into the uncertainty of the present without the formality required by executive positions, the conditions of a position or strictly individual convictions." Presidentex, an advertising think tank «The immediate future, which is already emerging in a hurry, cannot be approached with the certainties of the past, but nor from the naive pretension that the world begins today. Only by combining past and present, and approaching their understanding from collective intelligence, can we open new routes with realistic imagination . A combination that is always complex, but also essential if we want this future to not take us by surprise," says Agustín Medina .