Post by account_disabled on Mar 7, 2024 4:12:43 GMT
This is a crucial step that can also be included in the initial phase, through which we analyze what competitors are talking about , what type of publication frequency they use, which and how many formats they use for their content and what fan base they have, not only in quantitative but also qualitative terms. For example, evaluating interactions is a fundamental step to understand how punctual and functional the competitor's activity is and above all has a return in terms of image. For the Instagram platform - and always following our basic example .
In relation to an SME, it will be crucial to Greece Telegram Number Data evaluate and compare the online activity in the official channels of the "closest" competitors, both in terms of territory, target and type of product/service, to let all possible elements of personalization and distinction emerge. Choice of a visual identity and tone of voice We finally arrive at the phase of choosing the visual identity and evaluating the tone of voice , essential to best communicate the message and value system of our company or in our project. We talked about it on the subject of visual content marketing .
Among the essential elements that communicate brand identity there is aesthetics, and therefore visual pleasantness, coherence to the eye, chromatic evaluation, care and selection of the clearest and most legible font , as well as the images and video content that make up the editorial flow. Last but not least, the TOV : the tone of voice, in fact, is a real business card that crystallizes and explains the way a person as well as a company expresses themselves, and is essential both in terms of vocabulary and message. Talk about yourself, in your words! Content definition After understanding what users and followers expect from your business, you need to get to work to bring the real Instagram editorial plan to life with content capable of satisfying their needs, interests and desires . The key word, in this sense, is " variety ".
In relation to an SME, it will be crucial to Greece Telegram Number Data evaluate and compare the online activity in the official channels of the "closest" competitors, both in terms of territory, target and type of product/service, to let all possible elements of personalization and distinction emerge. Choice of a visual identity and tone of voice We finally arrive at the phase of choosing the visual identity and evaluating the tone of voice , essential to best communicate the message and value system of our company or in our project. We talked about it on the subject of visual content marketing .
Among the essential elements that communicate brand identity there is aesthetics, and therefore visual pleasantness, coherence to the eye, chromatic evaluation, care and selection of the clearest and most legible font , as well as the images and video content that make up the editorial flow. Last but not least, the TOV : the tone of voice, in fact, is a real business card that crystallizes and explains the way a person as well as a company expresses themselves, and is essential both in terms of vocabulary and message. Talk about yourself, in your words! Content definition After understanding what users and followers expect from your business, you need to get to work to bring the real Instagram editorial plan to life with content capable of satisfying their needs, interests and desires . The key word, in this sense, is " variety ".